I just got an email from Jdate warning me that their rates are going up:

On April 26, for the first time in nearly 3 years, we will increase the price of a 1-month JDate subscription. As a result, you have until midnight Wednesday, April 25, to lock-in JDate’s lowest available 1-month rate. If you wait until Thursday morning, you will be too late. Each year, thousands and thousands of singles meet their soulmates on JDate and we want you to have an opportunity to do the same.

Here are the details: The new price will be $39.99. If you act now, not only will you save $5 on your first month’s subscription but you will also secure the low guaranteed renewal rate for as long as you remain a paying subscriber! For an even better value, purchase one of our 3- or 6-month subscriptions today.

So, what’s a single gal to do? Buy into the system, even though it never worked for her in the past and it’s now ever more expensive, and knowing full well that the definition of insanity is doing the same thing over and over again and expecting different results? Or eschew the very idea of paying JDate any more money, knowing full well that Murphy’s Law states that as I make that decision, my bashert will be signing up for his three-month stint to take advantage of the $5/month savings?

Either way, someone’s going to tell me I’m making the wrong choice. The question is, will the voices be internal or external?