[slightly updated]

Two JDate related news items this week…firstly, if you’ve been to Times Square recently, you might have noticed JDate’s ginormous ad next to the W Hotel, featuring a smiling, embracing (or, has it already led to dancing?) brown-haired couple and reading “Experience Israel.”

The ad is what I believe is the first ever Times Square billboard to advertise a trip to Israel, in this case, JDate’s trip (don’t call it a mission) to the Holy Land in May (presumably, information will eventually appear on this page on the JDate website). Although it’s not clear how much holiness will actually be involved, since, as the ad says, “all the fun starts in Tel Aviv.” It may be less about holiness and more about horniness. (Oh, I got one more: less Zionism, more “zayin”ism. Oh, you Hebrew-speaking people know what I’m talking about…)

Packages begin at $2600, which is only about 74 months worth of JDate membership, for anyone who counts their money in those kinds of units…

Plus, for all of you JDaters who don’t have your own blogs and your own sites dedicated to how much you love online dating or being single in the modern Jewish world, JDate has launched or is launching JMag, its own online dating magazine. And they’re looking for writers, in case you’re interested in some purportedly unpaid, but heavily exposed work. No word on whether the articles you write will be hyperlinked to your JDate profiles. (But they probably should be, unless you’re ashamed of either your profile or what you’ve written…which you may be.)

Hopefully, the Israel trip will be a great opportunity for Jews who don’t fit the requirements for birthright or who would rather pay for their chance to visit the homeland. And hopefully, the articles in JMag will be better spell-checked than the profiles on JDate. But who knows? Time will tell.

[MAD PROPS TO TALTMAN FOR THE HAT TIP…]