Over at Corante, Dave Evans provides us all–daters and dating service providers–with a call to action that’s well worth the read. He calls it a rant, I say he’s right on the money, quite literally, as he anticipates the day that “dating and social networking sites begin to respect their members and cater to their deeper, more evolved needs,” instead of their current default, which is to “think singles are sheep with credit cards tattooed on their foreheads.” Right on, Dave…

I end this post with his inspiring challenge to us all:

If you work in the dating industry, go brainstorm something useful and cool for your site, create a new ad campaign, market to a new niche or tweak your search algorithm or find a new way to entice people to sign up for your site. Do something extraordinary that differentiates you from the competition.

If you’re single, go outside and do something outside your comfort zone. Talk to a stranger that catches your eye, strike up a conversation with new people, they are often more likely to connect you with someone than your friends.

Make it a Rosh Hashanah (New Year’s) Resolution. Do something different. What will you do?