Dude, it’s mid-February. And you all know what that means. If you’re reading this blog, you either a) don’t have a date for Valentine’s Day, b) are sympathetic to those who don’t have a date for Valentine’s Day, or c) are dissatisfied with your current date for Valentine’s Day. I think that covers just about everyone. (For the record, I am a and b.)

Personally, I’ve always believed that each couple should choose a day for themselves and make that their own Valentine’s Day, in addition to any anniversary markers, instead of letting society dictate when they should express love for their significant other. I also believe that roses that cost $12 a dozen any other day should not cost $24 on February 14th, and that dinner out at restaurants where single people also dine should not be an opportunity for PDA. (I mean, get a room and order in, people…) But that’s just me.

But there are some others who agree that people are too wrapped up in Valentine’s Day, for instance, Grant Adams, who is billed as “the nation’s leading online dating success guru” (a title I would never want, by the way), who is leading a call this V-Day for “all single guys to finally chuck the bouquets and ‘Take Back Valentine’s Day.’ ”

Adams began his crusade because he’s tired of seeing single men go a-begging. “They make a big show of fakery and flattery, throwing away money on flowers, chocolates and over-priced meals.” “Enough!” says Adams, “Men resent it. And, the women don’t really buy it either. It’s better for men to be powerful and authentic rather than forced and artificial.”

I agree with him on authentic rather than forced and artificial. But I don’t think it’s a man vs. woman power thing. I guess I’ve never believed in this “women have all the power”/”men have all the power” dichotomy. I think everyone approaches things differently, and it’s a personality issue–some women have control and others don’t.

What can you do to “take back” Valentine’s Day? Send your girlfriends Valentine’s Day e-cards. Take a bath by candlelight (taking all fire precautions, of course). Pop open a bottle of your favorite cheap wine and watch Oxygen or rent “Love Actually” or “Down with Love.” (Or if you’d like to forget about the holiday, try to get a hold of “Idiocracy,” a Mike Judge film about a future world run by morons.) If JDate’s not working, join JLove so you can have some new site to complain about.

Plus, you can always check out my friends over there in the sidebar, for their unique takes on dating, Jewish and non-, online and off-.