Holy Shidduch! The New “FML”?
Those of you who have never heard the f-word might want to skip this post.
Some of you may be familiar with a site called “F___ My Life,” in which people write in complaints about all the ways their life sucks, and then end each post with the signoff, “F___ My Life,” or simply, “FML.” The subheader reads: “your everyday life stories.” The tagline: “Get the guts to spill the beans.”
Now we have Holy Shidduch! – I don’t exactly want to call it a “ripoff,” although the site’s design and concept do seem rather similar to the original FML site, so let’s go with the kinder “homage” – which centers such “my life is so nuts” – FML-style stories within the religious dating world, and ends each post with “HS.” The subheader reads: “your everyday dating stories.” And the (somewhat less catchy) tagline at HS is (emphasis, including caps and color directly from that site): WELCOME TO ALL THOSE WHO WISH THE MATCHMAKER WOULD STOP CALLING!
OK. We get it.
I know people who are obsessed with FML, and there are undoubtedly those who will become addicted to these short tales from the Jewish dating battlefield. As someone who’s never been a fan of FML, I can’t say I am going to add HS to my list of daily must-reads – most of these stories, on both sites, do seem more “everyday” than uniquely appalling. I’ve heard far worse stories, and the boxiness of the design – while perhaps an homage to the current Twitter trend, seems a little unsophisticated to me. But I’m one of the first people to admit that a site doesn’t have to be gorgeous or a runaway success in order to tap into the pop culture zeitgeist.
As readers and consumers of dating-related culture and sites, do you have any insight, comments or insights? Are these stories compelling enough to keep you coming back? Or is it just a massive complaining competition (“you think that’s bad, my life is worse…”)?